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Rover renaissance experiment
The Rover Renaissance Experiment (Video of the making)
1. One car that suddenly stopped working (and it happened to be a Rover)
2. A group of enthusiasts
3. A lot of hardware tools
4. 7 days (20 - 26 September 2010)
This experiment is about reviving a car that would need to be demolished when in fact most parts have kept their value. Where high labor costs for repair make the product economically unworthy, the materials and items get recycled through a creative reinterpretation of the Rover.
This car is one of the last existing Rovers on our streets. They are actually no longer in production since the company, once known for manufacturing bicycles in 1878, had to shutdown in 2005 and thus became one of the last factories of the dying British car industry.
This experiment wants to provoke some thoughts on how we can recreate value with an outdated product and to show how easy it is to switch to greener solutions for transportation.
Only already existing components in the car will be used to convert the old Rover produced by the pollutant automotive industry into a new and clean electric drive. This will take a stance on recreating new value from scratch. The car will be reborn!
DAY 1 VIDEO OF THE MAKING click here
DAY 2 VIDEO OF THE MAKING click here
DAY 3 VIDEO OF THE MAKING click here
DAY 4 VIDEO OF THE MAKING click here
DAY 5 VIDEO OF THE MAKING click here
DAY 6 VIDEO OF THE MAKING click here
DAY 7 VIDEO OF THE MAKING click here